National Peanut Board
Peanuts kick butt where flavor is concerned. And their standing as the most preferred nut among consumers backs that up. But research showed they weren't getting as much of a health halo as some of their competitors. Our latest campaign is aimed at rectifying that perceptual inequity, by letting people know little facts like, "peanuts have more energy-boosting protein than any other nut." How's that for a finishing kick?
Peanuts kick butt where flavor is concerned. And their standing as the most preferred nut among consumers backs that up. But research showed they weren't getting as much of a health halo as some of their competitors. Our latest campaign is aimed at rectifying that perceptual inequity, by letting people know little facts like, "peanuts have more energy-boosting protein than any other nut." How's that for a finishing kick?
Peanuts kick butt where flavor is concerned. And their standing as the most preferred nut among consumers backs that up. But research showed they weren't getting as much of a health halo as some of their competitors. Our latest campaign is aimed at rectifying that perceptual inequity, by letting people know little facts like, "peanuts have more energy-boosting protein than any other nut." How's that for a finishing kick?