Picasso, who knew a thing or two about the creative process, said it best: “Inspiration exists. But it must find us working.” We work to cultivate an environment in which ideas can flourish. But it’s less about having a kegerator or ping pong table than it is about having an atmosphere that is 100% devoted to the quest for ideas that help move our partners’ business. Sometimes it’s fun. Sometimes it’s kind of serious. But when it’s successful, it’s always a thrill.