bigmouth strikes again
US Unwired
US Unwired, a Lake Charles, LA-based cellular service provider, had a problem. They had about 80% HH penetration – and an analogue cellular division with a ton of inventory on the shelves. Our solution: a new sub-brand called Bigmouth, with new packaging, new storefronts and a bold, quirky personality. Sales increased dramatically – in fact, the majority of new customers were existing US Unwired Digital PCS customers, so our client was able to do something almost unthinkable: double dip.
US Unwired, a Lake Charles, LA-based cellular service provider, had a problem. They had about 80% HH penetration – and an analogue cellular division with a ton of inventory on the shelves. Our solution: a new sub-brand called Bigmouth, with new packaging, new storefronts and a bold, quirky personality. Sales increased dramatically – in fact, the majority of new customers were existing US Unwired Digital PCS customers, so our client was able to do something almost unthinkable: double dip.
US Unwired, a Lake Charles, LA-based cellular service provider, had a problem. They had about 80% HH penetration – and an analogue cellular division with a ton of inventory on the shelves. Our solution: a new sub-brand called Bigmouth, with new packaging, new storefronts and a bold, quirky personality. Sales increased dramatically – in fact, the majority of new customers were existing US Unwired Digital PCS customers, so our client was able to do something almost unthinkable: double dip.