Devil’s Music

To achieve guitar mastery, Robert Johnson is said to have met the devil at the crossroads of Highways 61 and 49 in Clarksdale, MS and made a Faustian bargain with his soul. We settled for meeting the curator of the Delta Blues Museum. Worked out just fine for us. Finding the soul of a brand is a big part of what we do. In the case of the Delta Blues Museum, however, it was less a matter of finding the soul than of raising it up.