Lyric Theatre Fundraising
The once proud Lyric Theater needed help. Long neglected, it cried out for either a wrecking ball or a bang up fundraising idea. We devised a simple, graphic, unifying rallying cry for the restoration effort. Our solution: use the original marquee sign as an interactive symbol for rebirth. As dollars come in, more lights are displayed and the sign gets progressively restored, and the community is encouraged to Light Up The Lyric.
The once proud Lyric Theater needed help. Long neglected, it cried out for either a wrecking ball or a bang up fundraising idea. We devised a simple, graphic, unifying rallying cry for the restoration effort. Our solution: use the original marquee sign as an interactive symbol for rebirth. As dollars come in, more lights are displayed and the sign gets progressively restored, and the community is encouraged to Light Up The Lyric.
The once proud Lyric Theater needed help. Long neglected, it cried out for either a wrecking ball or a bang up fundraising idea. We devised a simple, graphic, unifying rallying cry for the restoration effort. Our solution: use the original marquee sign as an interactive symbol for rebirth. As dollars come in, more lights are displayed and the sign gets progressively restored, and the community is encouraged to Light Up The Lyric.
The once proud Lyric Theater needed help. Long neglected, it cried out for either a wrecking ball or a bang up fundraising idea. We devised a simple, graphic, unifying rallying cry for the restoration effort. Our solution: use the original marquee sign as an interactive symbol for rebirth. As dollars come in, more lights are displayed and the sign gets progressively restored, and the community is encouraged to Light Up The Lyric.
The once proud Lyric Theater needed help. Long neglected, it cried out for either a wrecking ball or a bang up fundraising idea. We devised a simple, graphic, unifying rallying cry for the restoration effort. Our solution: use the original marquee sign as an interactive symbol for rebirth. As dollars come in, more lights are displayed and the sign gets progressively restored, and the community is encouraged to Light Up The Lyric.
The once proud Lyric Theater needed help. Long neglected, it cried out for either a wrecking ball or a bang up fundraising idea. We devised a simple, graphic, unifying rallying cry for the restoration effort. Our solution: use the original marquee sign as an interactive symbol for rebirth. As dollars come in, more lights are displayed and the sign gets progressively restored, and the community is encouraged to Light Up The Lyric.